Web Marketing, Online Marketing of your Website.

Online marketing, website marketing, web marketing, whatever you wish to call it,.... its all about search engines.

Search engines account for an estimated 85% of traffic to web sites, particularly first time visits, and these visitors are people who are already looking for your products or services.

One of the most popular search engines in Ireland is Google. With many Irish people using this as their homepage on their pc's in work and at home it is vital for your business or service to get listed. If you are not in google's listing then you are basically ex-directory.

Other search engines such as Yahoo Ireland , MSN Ireland and Eircom.net are also popular. A note to remember is that each search engine has its own algorithm in which they read and index web sites, so the same search term can produce different results.

With our online marketing service we can ensure that your site not only gets visitors but gets the people who are actively looking for your product or service.

Marketing Consultation:

Cada Media Ltd are available for consultation to help discuss and decide on which marketing approach will best suit your business. Getting to the top of search engines like Google is a marathon rather than a race and is an ongoing process that requires time and effort from everyone involved. SEO or Search Engine Optimisation can be an expensive business where you should expect to spend the same amount on optimizing your website as you spent on building it. Read More >>>

Marketing Web Design:

Most businesses now recognise that having a good website is an absolute necessity. With the current climate it is inevitable that more people turn to technology to search online for goods and services.

Your website is your virtual shop/business front and first impressions last.This is where your potential customers will learn about your business and who you are. This is where they will decide if they wish to become a customer or will they just click away to your competitor?

Your website design will depend on what your business wishes to gain from it whether it be online sales, a push to contact or a source of information for customers.

Web Marketing Wexford:

Cada Media Ltd offer our clients free listings on our 4 Local Business Directories for County Wexford. These include the hugely popular Goreylinks.com, NewRossLinks.com, EnniscorthyLinks.com and Wexford-Links.com.

Social Network Marketing:

Bebo, FaceBook, LinkedIn, MySpace, YouTube, Flickr... These are all popular social network sites that you now hear banded about these days. Why? Well having your business website linked to and from these social networks is a fantastic marketing tool that can help improve your chances of being found by your target market. Having your own account with these social networks means you can create your profile, update news and use software that interacts with these sites so that , for eg, you can update your website gallery section straight form the top of a mountain using your mobie phone. This keeps your web content fresh which is music to a search engines virtual ears plus people can easily see that your business is modern and, more importantly, active=open! More >>>

Google Adwords / Marketing Campaigns

A guaranteed way to get listed is to pay for your listing. This is generally called Pay Per Click or Cost Per Click. There are a number of options available to the online business which can help get your website noticed fast- but you must be prepared to pay for it and therefore allocate a budget for your Adwords Campaign.

Ideally a website will grow organically to sit at the top of a search engine.

This process does require detailed analysis of your website statistics which you must follow up with appropriate reactions such as keyword density, marketing planning (mailshots at a specific time of day for eg), rearrangement of menu items if necessary, and so on. More >>>

Online Sales Marketing

As customers feel more and more comfortable using online payment methods such as Paypal or Realex (laser transactions) it makes sense to at least consider whether an e-commerce ability or online payment system would be of benefit to your business.

Selling online can give your business greater reach to otherwise unavailable markets, plus the cost of sales is lower as you do not need to stock the goods in a real-world building. However you should also be aware of and ensure that you consider security for your site customers against fraud and someone wil have to be allocated to manage the 'shop'.

Having said that if you are serious and your goods are suitable for online sales ( small items for easy posting/weighing etc do well) then this extra sales channel can seriously increase your business revenue.

Email and Newsletter Marketing

A relatively cheap and convenient way to market your business online is through the use of a newsletter. A newslatter can be configured to look just like your website which reinforces the look and name of your business to clients. With many modern newsletter programmes you can organise your mailing list into groups and specify which group will receive which newsletter ( eg. one for wholesalers, one for regular customers).

A word of warning though- Do not Spam your customers. Depending on the business the number of newsletters that you should send per month varies but once a month is average - (see Aldi or Lidl). whilst it can be exciting and tempting to send news and special offers more frequently you must plan ahead carefully as if you annoy your customers they will just unsubscribe and they will be gone forever. More >>>

Link Building Marketing

Links are basically like online signposts. Building up links from and to Good websites is a labour intensive and time consuming excercise. However,you will benefit enormously in the long run so the effort is well worth it. it is important to choose your links carefully so that you are not linking to badly designed websites or link farms as this will only work against you.

You can offer related industries a reciprocal link whereby you both link to each other. This is also important to consider at the planning stages of your website layout design so that everyone is happy with the positioning of these links - usually a specific Useful Links page does the trick. More >>>

Marketing Training

Cada Media Ltd offer our clients full training in how to market their website. We can show you how best to analyse your site statistics and what steps you should take to benefit from that information. We can help introduce you to the myriad of online marketing tools and facilities that are available.

We can also help you decide on your budget and how best to divide between both online and offline marketing. Depending on your website requirements it is likely that you will be able to update and edit your own web content using a Content Management System (CMS) and Cada Media can again help advise you on how best to format this , for example, bullet points, no jargon, short sentences etc...